Though the emergence of mobile telephony has been hailed as a major revolution of communication in Nigeria on account of its widespread usage by different strata of society, social networking uses still prevail: voice calls and SMS for family and business/professional purposes and entertainment: interactive programmes on radio/television, games/promos. The economic possibilities provided are yet to be harnessed in a purposeful, consistent manner in the agricultural production/extension sector to provide or access market, trade and extension information. This paper critiques the Zambia National Farmers Union market and trade information service online enquiry system on www.farmprices.co.zm and its SMS version ‘ZNFU 4455’ and suggests how it can be adapted in Nigeria’s multilingual setting, using languages of wider communication in the six geopolitical zones. The contributions required of critical stakeholders: terminologists, agricultural extension officials, mobile telephony services providers, and regulatory agencies are also highlighted.
Keywords: commodity prices, e-learning, indigenous language, language maintenance, Nigeria, SMS, mobile telephony, terms,
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